¡ About Us – Data Action Pty Ltd. has been in existence since 1986 providing quality Information Technology services.

The company is South Australian based and employs around 100 people in Adelaide plus another 5 staff in Sydney.

The services provided by Data Action are both the bureau processing and software development components, across a full range of financial products, that allows customers to actively and successfully operate in a very competitive financial services marketplace.

In 1998 Data Action selected a new Retail Banking product called Phoenix from the USA and undertook a significant development to make the product both fully functional and legally compliant with Australian financial market requirements bringing the product to market in 2001.

This product, supported by a range of ancillary products such as Internet Banking - Loan Origination - Collections – Customer Relationship Management - Profitability and Marketing analysis, has allowed Data Action to become a significant national service provider in the financial services industry. Having established as a market leader in this area, the company now provides software solutions and business process outsourcing to the wider business market.

Data Action has been working in a very regulated market but achieving significant growth through the quality of its people, its products, its high availability environments and its commitment to customer service and satisfaction.

The success of Data Action also reflects the business partnerships in place with organisations such as Telstra, Sybase, SUN Microsystems, and a range of third party hardware / software suppliers.

The philosophy of Data Action is "not to be all things to all people" but to "partner with best of breed" and integrate to provide total business solutions.

Data Action provides sophisticated and proven Business Continuity Facilities to its customers as part of the bureau services offering and these services, plus equipment hosting, are available commercially as daily Production and/or BCP, to any organisation requiring such services.

Data Action recognises the role of quality methodologies ensuring consistent products, service and delivery and has a firm commitment to the attainment of internationally recognised 'best practice' standards which has led to the development of procedures that are Quality Accreditation ready.

Data Action’s vision is to be the preferred technology based business solutions provider for financial institutions, delivering superior customer service and innovative and cost effective, technology driven, business solutions.